Our Story

B Corp Movement

Planet A was founded in 2023 by Sustainability and B Corp Consultant Holly Arnold with the purpose of transitioning the creative industries into a force for good. Holly is a recognised thought leader in the creative and events sectors, and within the B Corp community, her experience includes:

  • Founder | Planet A Sustainability & B Corp Consultancy

  • Director of Impact | B Corp Event Company Raw Tipis

  • Founder & Director | Tipis at Mapledurham Event Venue

  • B Corp Consultant | Across B Lab UK, EU & US 

  • Sustainability Consultant | UK Creative Agencies

  • London City Lead | Global NGO Creatives for Climate

  • Industry Ambassador | Creative Conscience

  • Net Zero Consultant | UK GOV’s Climate Action programme

  • Sustainability Manager | B Corp Coffee & TV Group 2019-2023

  • Sustainability Mentor | Creatives & Sustainability Students

  • Industry Mentor | Ravensbourne University Design Courses

  • Co-Chair | B Corp Events Working Group

  • Thought Leadership | Featured in Creative Review, Shots & More

B Corp Collective

We’re part of the B Bolder Collective, an experienced network of B Corp Consultants.

Independent by design, but collaborative by nature.

Together, we are bolder. We share knowledge, challenge each other's thinking, and draw on our combined experience to deliver the very best for our clients taking on the New B Corp Standards. Every day, the B Corp movement is creating real-world impact solving the challenges of our time. By working together, we are stronger, sharper, more efficient, and better equipped to mobilise action and help organisations become part of the solution.

B Corp Consultant
Creatives for Climate

Why the creative industries?

Holly entered the Advertising Industry in 2019 after studying life forms at The Royal Drawing School and completing a BA in Illustration where she learnt about the power of communication. 

It wasn’t long after joining a London-based creative studio that she came to understand the urgency of the nature and climate crisis and the role and responsibility of businesses to be part of the solution. Here she wrote her own Sustainability Job Description and got to work — they became the first UK B Corp Creative studio in 2021 and their ambitious sustainability achievements were recognised by winning the Campaign & Ad Net Zero’s Sustainability Best Practice Award.

It was clear more businesses needed support to transition into a force for good, so Planet A was founded in 2023. Since, Holly's career spans a diverse range of roles in B Corp and Sustainability, from consulting and management to company director.

In 2020, Holly and her partner formed Raw Tipis with the purpose of delivering beautiful and indulgent events without a negative environmental impact. They became B Corp Certified in 2024 and launched a purpose-driven event venue in 2025.

Holly believes that change is possible, but we must face this imagination crisis together with kindness, ambition and ceaseless curiosity.